Five strategies to combat unconscious bias"Healthcare professionals typically don't view themselves as being biased. Because healthcare professionals are human, they have an unintentional "disconnect" between their desire to provide equal treatment and the way their clinical decision making is influenced by patients' race, ethnicity, socioeconomic status, and other social group membership traits, all of which are tenets of disparity.
Managing unconscious bias is difficult due to intrinsic blind spots. These blind spots may be the result of confirmation bias, which causes people to recognize information that reinforces their prior beliefs and disregard information that doesn't reinforce those beliefs. Trying to control this kind of bias requires constant vigilance and commitment to make a difference. When unconscious bias isn't recognized and managed, it may lead to healthcare disparities."